MuxIP Launches Equus Television, Leading Equestrian Network

MUXIP LAUNCHES EQUUS TELEVISION, LEADING EQUESTRIAN NETWORK

Massive Library and Rights – from Thoroughbred to Showhorse to Western to Polo; More Than 1.5 Million Total Viewers and 200+ Hours at Launch

FOR RELEASE ON: TUESDAY, OCTOBER, 17, 2023

LOS ANGELES – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has launched EQUUS Television, the world’s leading equestrian destination across all platforms, across FAST (Free Ad-Supported Streaming Television) platforms globally, available to Samsung TV+, LG Channels, and others. MuxIP’s FASTHub for OTT platform will deliver EQUUS Television’s 200+ hours of content, with a 40-50 hour monthly refresh rate, to more than 1.5  million engaged viewers.

EQUUS Television features a wide range of content, including  news, interviews, and First Run TV series that feature lifestyle, culture, news, celebrity guests, music, and health.  EQUUS  hosts include Diana DeRosa, Jacqueline Taylor, Scott Knudsen, and Ron Allen, and Louisa Barton, among others. The breadth of EQUUS Television’s coverage spans Triple Crown Thoroughbred racing, World Championship Polo and Western Disciplines like Reining, Cutting & Team Penning.  EQUUS features continuous Show Horse coverage from around the globe, including world qualifying Grand Prix, Show Jumping, Dressage, Driving & Eventing, in addition to  training and instruction, farriery, horse health and wellness, farms and breeding, mustang discovery, tours of  Equestrian Destinations, plus  award winning Documentary Film features.

“As global interest in equestrian pursuits expands massively – from Top Tier High Goal Polo  Finals to the upcoming Pan Am Games in Santiago, Chile, to next year’s Olympic Coverage in Paris – the FAST channel route seems to be a perfect synthesis of our overall content strategy,” said John Barlett, founder and CEO of EQUUS Television. “We have seen the work that MuxIP has done in the sports domain, and are confident that FASTHub can deliver us to another level of audience.

MuxIP has developed a particular strength in delivering special-interest sports channels, from World Poker Tour to The Grappling Network to MTRSPT1, among others.

“The incredible, sustained passion for equestrian content has not been a secret; whether in the U.S., in Europe, where it is sometimes the #2 sport, or in the Middle East or Asia, and EQUUS Television encapsulates the ecosystem for everything equestrian in the highest quality,” said Jonathan French, senior vice president of sales & business development for MuxIP. “The live feeds and regularly refreshed library content will make this an ideal FAST channel.”

MuxIP has leveraged its patented system for rapid ad stitching and content delivery to deliver for global clients. It has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.

 About EQUUS TELEVISION

EQUUS Television Network is the leading global equestrian destination, featuring a wide range of documentaries, news, interviews, and dedicated TV series across TV, desktop, and mobile devices. With more than 1.5 million viewers, and 200+ hours of content, EQUUS TV spans all sides of the equestrian ecosystem, with a leading roster of hosts. For more information, visit the company site at https://www.equustelevision.com.

About MuxIP

 MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP o, Facebook, Twitter and at MuxIP.com.

EDITOR’S NOTE: if you would like a color photograph of John Barlett, founder and CEO, EQUUS Television; Jonathan French, senior vice president of sales & development, MuxIP; screenshots of EQUUS Television  content, or screenshots of MuxIP products, please contact Chris Pfaff at chris@chrispfafftechmedia.com or +1-201-218-0262